The Mahindra Thar Roxx has emerged as a revolutionary force in India’s SUV market, transforming the legendary Thar brand from a niche off-road enthusiast vehicle into a mainstream family-friendly adventure machine. Launched in 2024 and continuing its success into 2025, the Thar Roxx represents Mahindra’s ambitious vision to create the perfect balance between rugged off-road capability and everyday practicality.
With its distinctive 5-door configuration, advanced technology integration, and uncompromising off-road DNA, the Thar Roxx has already outsold its 3-door sibling, capturing 66% of total Thar sales with 20,726 units dispatched in Q2 FY2025 alone. This remarkable success story demonstrates how Mahindra has successfully reimagined the Thar for modern Indian families who refuse to compromise on adventure.
Why the Mahindra Thar Roxx Is Revolutionizing India’s SUV Landscape
The automotive industry rarely witnesses a vehicle that can completely redefine market expectations, but the Mahindra Thar Roxx has achieved exactly that. By addressing the primary limitation of the original 3-door Thar – practicality for families – Mahindra has created a vehicle that maintains authentic off-road credentials while offering genuine everyday usability.
Record-Breaking Market Success
The Thar Roxx’s impact on the market has been unprecedented. Within its first year, it has achieved what few vehicles accomplish: outselling its own legendary predecessor. The 176,218 bookings received in just 60 minutes during its pre-booking phase set a new industry record, demonstrating the pent-up demand for a practical yet capable adventure SUV.
Innovative Engineering Excellence
Platform Architecture: Built on Mahindra’s proven ladder-frame chassis shared with the Scorpio N, the Thar Roxx benefits from enhanced structural rigidity and improved ride quality while maintaining the ruggedness essential for serious off-road adventures.
Design Philosophy: The “boxy but beautiful” approach retains the iconic Thar silhouette while incorporating modern design elements that appeal to contemporary buyers seeking both style and substance.
Comprehensive Price Analysis: Mahindra Thar Roxx 2025 Variants
The Thar Roxx offers an extensive range of variants designed to cater to diverse customer preferences and budgets, from entry-level adventurers to premium lifestyle buyers.
Complete Mahindra Thar Roxx Price Structure
| Variant | Engine | Drive | Transmission | Price (INR) | Price (USD)* |
|---|---|---|---|---|---|
| MX1 RWD Petrol | 2.0L Turbo | RWD | 6MT | ₹12.99 Lakh | $15,464 |
| MX1 RWD Diesel | 2.2L mHawk | RWD | 6MT | ₹14.29 Lakh | $17,012 |
| MX3 Petrol | 2.0L Turbo | RWD | 6MT | ₹15.49 Lakh | $18,440 |
| MX3 Diesel | 2.2L mHawk | RWD | 6MT | ₹16.79 Lakh | $19,988 |
| AX3L Diesel | 2.2L mHawk | RWD | 6MT | ₹16.99 Lakh | $20,226 |
| MX5 Petrol | 2.0L Turbo | RWD | 6MT/6AT | ₹16.49 Lakh | $19,631 |
| MX5 Diesel | 2.2L mHawk | RWD | 6MT/6AT | ₹17.79 Lakh | $21,179 |
| AX5L Diesel RWD | 2.2L mHawk | RWD | 6AT | ₹19.39 Lakh | $23,083 |
| AX7L Diesel RWD | 2.2L mHawk | RWD | 6AT | ₹20.69 Lakh | $24,631 |
| AX7L Diesel 4WD | 2.2L mHawk | 4WD | 6AT | ₹23.39 Lakh | $27,845 |
*USD conversion based on current exchange rate (1 USD = 84 INR)
Value-for-Money Analysis
Best Entry Point: The MX1 Diesel at ₹14.29 lakh offers exceptional value with essential features and proven diesel efficiency.
Sweet Spot Variant: The AX3L Diesel at ₹16.99 lakh provides ADAS features, 10.25-inch touchscreen, and wireless connectivity at a competitive price point.
Premium Choice: The AX7L 4WD represents the ultimate Thar Roxx experience with Dolby Atmos audio, panoramic sunroof, and legendary 4×4 capability.
Recent Price Revisions and Market Impact
Mahindra implemented strategic price increases of up to ₹60,000 across various variants in 2025, reflecting strong market demand and enhanced feature content. Despite these adjustments, the Thar Roxx maintains competitive positioning against rivals like the Force Gurkha and Maruti Suzuki Jimny.
Engine Performance and Technical Excellence
Sophisticated Powertrain Options
The Thar Roxx offers two advanced engine options, each engineered to deliver optimal performance across different usage scenarios.
2.0L mStallion Turbo-Petrol Engine
Technical Specifications:
- Displacement: 1,997cc
- Power Output: 150 bhp (MX variants) / 174 bhp (AX variants)
- Torque: 330 Nm (MX variants) / 370 Nm (AX variants)
- Configuration: 4-cylinder, turbo-petrol with direct injection
- Transmission: 6-speed manual / 6-speed automatic
Performance Characteristics: The petrol engine delivers exceptionally smooth urban performance with minimal NVH levels. City fuel efficiency ranges from 7-9 kmpl depending on traffic conditions, while highway performance showcases the engine’s spirited character.
2.2L mHawk Diesel Engine
Technical Specifications:
- Displacement: 2,184cc
- Power Output: 150 bhp (MX variants) / 174 bhp (AX variants)
- Torque: 330 Nm (MX variants) / 370 Nm (AX variants)
- Configuration: 4-cylinder, common-rail diesel with variable geometry turbocharger
- Transmission: 6-speed manual / 6-speed automatic
Fuel Efficiency Excellence: The diesel variants deliver impressive fuel economy of 15.2 kmpl (ARAI rated), with real-world highway figures reaching 16 kmpl under optimal conditions.
Advanced 4×4 Technology Integration
Intelligent 4×4 System: Available exclusively with diesel automatic variants, featuring electronically controlled transfer case for seamless drive mode transitions.
Intelli-Turn Technology: Innovative rear wheel locking system that provides tighter turning radius in 4-low mode, enhancing maneuverability in technical off-road situations.
Electronic Rear Differential Lock: Advanced traction management system that maximizes grip distribution for challenging terrain navigation.
Feature-Rich Technology and Comfort
Premium Interior Experience
The Thar Roxx’s cabin represents a significant evolution from traditional utilitarian off-road vehicles, offering genuine luxury and convenience.
Digital Technology Integration
AdrenoX Infotainment System: 10.25-inch touchscreen with wireless Android Auto and Apple CarPlay connectivity, providing seamless smartphone integration for navigation and entertainment.
Digital Instrument Cluster: Comprehensive 10.25-inch driver display sharing technology with the XUV700, offering customizable information layouts and trip data management.
Harman Kardon Audio: Premium 9-speaker sound system with Dolby Atmos integration in AX7L variants, delivering immersive audio experiences for long-distance travel.
Comfort and Convenience Features
Climate Control: Automatic dual-zone climate control system with rear AC vents ensuring passenger comfort across all seating positions.
Ventilated Seats: Front seat ventilation system providing enhanced comfort during hot weather conditions and extended driving sessions.
Panoramic Sunroof: Massive single-pane sunroof available in higher variants, dramatically enhancing cabin ambience and spatial perception.
Advanced Safety and Driver Assistance
Level 2 ADAS Technology
The Thar Roxx introduces sophisticated driver assistance systems typically reserved for premium vehicles:
- Adaptive Cruise Control: Maintains safe following distances automatically
- Autonomous Emergency Braking: Prevents or mitigates collision impact
- Lane Keep Assist: Provides steering corrections for lane departure prevention
- High Beam Assist: Automatic headlight management for optimal visibility
- Driver Drowsiness Detection: Monitors driver alertness levels
Comprehensive Safety Architecture
6 Airbags: Complete occupant protection including driver, passenger, side, and curtain airbags in top variants.
360-Degree Camera System: Surround-view monitoring for enhanced maneuvering confidence in tight spaces and off-road situations.
Electronic Stability Program: Advanced vehicle dynamics control for enhanced stability across diverse driving conditions.
Real Customer Experiences and Testimonials
Verified Owner Reviews
Team-BHP Community Feedback: “The Thar Roxx is a car with incredibly wide appeal. Some cars are simply free of status. Just like the 3-door Thar, Innova, Fortuner & a few other models, the Thar Roxx will be right at home in a rich farmer’s house in a remote village, as well as at a 40-crore bungalow in the posh Juhu lanes.” Source: Team-BHP
CarWale Customer Experience: “I have the Mahindra Thar Roxx MX5 Diesel Red colour. It is an amazing machine, I call it as Chariot of our family. What I like is the stunning road presence and amazing built quality for camping! But less seating comfort, which is only a drawback. And this is an off-road machine, not a highway car. So, never expect a performance like the Mahindra Scorpio N on highways. But still, it is a good performer. Gets mileage of 15 to 16 km/l at 80 km speed.” Source: CarWale
Professional Review Insights
CarDekho Expert Opinion: “The Mahindra Thar Roxx is a fantastic SUV. It blends the best of both worlds – off roader style and capabilities with modern day conveniences, beautifully. However, the ride comfort is still something that will demand patience on bad and broken roads. If you can live with that one big compromise – the urban SUVs don’t stand a chance!” Source: CarDekho
User Community Feedback Analysis
Positive Highlights:
- Exceptional road presence and commanding driving position
- Authentic off-road capability with modern convenience features
- Strong build quality and premium interior materials
- Impressive torque delivery across both engine options
- Comprehensive feature set at competitive pricing
Areas for Improvement:
- Ride comfort on broken roads requires patience
- Fuel efficiency could be better, especially in city conditions
- Infotainment system occasionally experiences glitches
- Rear seat comfort adequate but not exceptional for long journeys
Competitive Analysis: Market Positioning
Direct Competition Assessment
Force Gurkha 5-Door: Traditional body-on-frame competitor with basic features but lower pricing. Thar Roxx offers superior refinement and technology integration.
Maruti Suzuki Jimny: Compact dimensions with proven off-road credentials but limited space and features compared to Thar Roxx’s comprehensive offering.
Tata Curvv: Modern design with advanced features but lacks the authentic off-road capability that defines the Thar Roxx experience.
Unique Selling Propositions
Authentic Off-Road DNA: Unlike crossovers that prioritize on-road refinement, the Thar Roxx maintains genuine off-road capability without significant compromise.
Family-Friendly Practicality: 5-door configuration with spacious interior and substantial boot space addresses the primary limitation of traditional off-road vehicles.
Premium Feature Integration: Level 2 ADAS, Dolby Atmos audio, and comprehensive connectivity features typically found in vehicles costing significantly more.
Color Options and Aesthetic Choices
Comprehensive Color Portfolio
The Thar Roxx offers seven distinctive color options, each designed to reflect different personality preferences:
- Everest White: Clean, timeless appeal suitable for all environments
- Stealth Black: Sophisticated and commanding presence
- Nebula Blue: Contemporary and distinctive character
- Battleship Grey: Professional and versatile aesthetic
- Deep Forest: Unique and adventure-oriented appearance
- Tango Red: Bold and attention-grabbing personality
- Burnt Sienna: Warm, earthy tone reflecting outdoor lifestyle
Interior Theme Options
Standard Mocha Grey: Rich, sophisticated interior theme standard across all 2WD variants, replacing the previous ivory option.
Premium Brown-Black: Exclusive leather-appointed interior available with 4×4 variants, providing enhanced luxury and durability.
Off-Road Capability and Adventure Readiness
Technical Off-Road Specifications
Ground Clearance: 223mm providing excellent approach and departure angles for challenging terrain navigation.
Water Wading Depth: 650mm capability allowing confident river crossing and flood condition navigation.
Approach Angle: 41.8 degrees ensuring front bumper clearance over steep inclines.
Departure Angle: 36.1 degrees preventing rear damage during steep descents.
Real-World Adventure Performance
The Thar Roxx’s off-road credentials extend beyond specifications to proven real-world capability. Professional testing has demonstrated exceptional performance across diverse terrains including sand dunes, rocky trails, muddy conditions, and steep inclines.
Electronic Traction Management: Advanced brake-based traction control system redistributes power to wheels with maximum grip, ensuring forward progress in challenging conditions.
Terrain Management System: Multiple drive modes optimize vehicle behavior for specific conditions including sand, mud, rock, and snow environments.
Technology Integration and Connectivity
Modern Connectivity Solutions
Wireless Charging: Convenient smartphone charging without cables, integrated into the center console design.
USB Connectivity: Multiple USB ports throughout the cabin ensuring all passengers can charge devices during extended journeys.
Bluetooth Integration: Comprehensive wireless connectivity for audio streaming and hands-free communication.
Advanced Infotainment Capabilities
Navigation Integration: Built-in GPS navigation with real-time traffic updates and point-of-interest database.
Voice Recognition: Natural language voice commands for climate control, audio, and navigation functions.
Smartphone Integration: Seamless Android Auto and Apple CarPlay integration with wireless connectivity in higher variants.
Ownership Experience and After-Sales Support
Warranty and Service Coverage
Comprehensive Warranty: Standard manufacturer warranty covering vehicle and components with extended warranty options available.
Service Network: Mahindra’s extensive service network ensures maintenance support across India, crucial for adventure-focused vehicles.
Genuine Parts Availability: Comprehensive parts support ensuring long-term ownership viability and vehicle reliability.
Long-Term Ownership Considerations
Resale Value: Strong brand equity and proven demand suggest excellent resale value retention compared to competitors.
Maintenance Costs: Reasonable service costs with widely available parts and service expertise across Mahindra’s network.
Insurance Considerations: Competitive insurance premiums due to strong safety ratings and theft resistance features.
Expert Buying Recommendations
Ideal Target Audience
Adventure Enthusiasts: Individuals prioritizing genuine off-road capability without sacrificing daily usability and modern convenience features.
Family Adventurers: Families seeking a primary vehicle that accommodates both urban commuting and weekend adventure activities.
Lifestyle Buyers: Customers attracted to the Thar brand’s authentic character and distinctive road presence while requiring practical transportation.
Variant Selection Strategy
Budget-Conscious Buyers: MX1 Diesel offers excellent value with essential features and proven fuel efficiency.
Technology Enthusiasts: AX3L Diesel provides ADAS features and advanced connectivity at competitive pricing.
Premium Buyers: AX7L 4WD delivers the complete Thar Roxx experience with luxury features and uncompromising capability.
Purchase Timing Considerations
Current Market Conditions: Strong demand continues to result in extended waiting periods, making early booking advisable for buyers.
Seasonal Factors: Pre-monsoon and winter months typically see increased demand due to favorable adventure travel conditions.
Financing Options: Multiple financing schemes available through Mahindra Financial Services with competitive interest rates and flexible terms.
Future Outlook and Evolution
Upcoming Enhancements
Technology Upgrades: Continuous software updates for infotainment and ADAS systems ensuring long-term relevance.
Accessory Ecosystem: Expanding range of official accessories and customization options for personalization.
Service Improvements: Enhanced service capabilities and specialized off-road maintenance programs.
Market Impact and Industry Influence
The Thar Roxx’s success has influenced competitor strategies and customer expectations, establishing new benchmarks for practical adventure vehicles in the Indian market.
Conclusion: The Thar Roxx Phenomenon
The Mahindra Thar Roxx represents a watershed moment in Indian automotive history, successfully transforming a niche enthusiast vehicle into a mainstream family SUV without compromising its core identity. By addressing the fundamental limitation of the original Thar – practicality for daily use – Mahindra has created a vehicle that appeals to a vastly expanded customer base while maintaining the authentic character that made the Thar legendary.
The overwhelming market response, with record-breaking bookings and sales figures that surpass the original Thar, validates Mahindra’s vision and execution. The Thar Roxx proves that Indian customers are ready for vehicles that don’t force them to choose between adventure capability and everyday practicality.
For buyers seeking a vehicle that can confidently handle Monday morning commutes and weekend wilderness adventures with equal competence, the Thar Roxx presents a compelling proposition that few competitors can match. Its combination of authentic off-road capability, modern technology integration, family-friendly practicality, and distinctive character creates a unique value proposition in the Indian SUV market.
The Thar Roxx isn’t just another SUV; it’s a lifestyle enabler that opens up possibilities for adventure while meeting the practical demands of contemporary family life. In achieving this
